The ecomConnect

The ecomConnect programme is seeking to develop small business digital capabilities and improve e-commerce accessibility in developing and least developed countries for sustainable and inclusive growth.

The ecomConnect programme is part of the International Trade Centre (ITC) – the joint agency of the World Trade Organization and the United Nations.
The programme’s goal is to drive the digital inclusion of micro, small, and medium-sized enterprises (MSMEs) and offer them favourable conditions for online trading. The programme supports MSMEs in developing and least developed countries in their journey to sell online through its tailored online and face-to-face learning program, project-related technical assistance and field support, and digital tools, backed by research and innovative solutions, collaborative structures, and partnerships.

The ecomConnect programme is actively supported by several private sector partners who provide favourable rates and access to their e-commerce platforms and services, support promotional initiatives, and contribute to the e-commerce training and capacity-building methodology of the programme.

How we

Advisory and research services

To support small businesses with their e-commerce development and expansion and resolve specific barriers, notably to access payment solutions, logistics services and e-commerce services.

Online and face-to-face training

Market research
Brand Positioning
Digital content creation
eStore development
Online payment solutions
Shipping and Logistics
Digital Promotion
Customer Relationship Management

Partnership with private sector

To provide key support to small businesses and enable them to share costs and access services essential to e-commerce

Promotional events

To connect e-commerce businesses to international customers through online campaigns, trade fairs and exhibitions.

our projects

ecomConnect for We-Fi in Tunisia

This project, which is funded by the World Bank and provided by the Women Entrepreneurs Finance Initiative (We-Fi) E-commerce for Women Entrepreneurs in the Middle East and North Africa regions (MENA) initiative together with the ecomConnect team at ITC, helps women-led businesses in Tunisia to position their products online. The project aims to use e-commerce as a way to alleviate some of the constraints faced by women entrepreneurs in the MENA region.

ecomConnect for SheTrades Commonwealth / Africa, Asia, Central America

The programme aims to increase the participation of women-owned businesses in trade in order to increase economic growth and job creation in Commonwealth countries. The International Trade Centre's ecomConnect team has coached small businesses, ranging from the information technology (IT) and tourism sectors to online retailers, to improve their websites, social media accounts and overall visibility on search engines.

Central America - Women and E-Commerce / Central America

The project, which is funded by the European Union (EU) and implemented by the International Trade Centre (ITC) in collaboration with the Secretariat for Central American Economic Integration (SIECA) and national implementing partners, supports 200 women-led businesses from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama to export their handicrafts through e-commerce channels. Alongside work to improve product quality and design, the women-led businesses are trained and prepared to list on international online marketplaces such as Etsy and eBay, develop and optimize their own websites, use different digital marketing channels to generate traffic and sales, receive online payments, prepare orders for shipment and provide quality customer service.

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Ready4Trade Central Asia

With the EU funded project ‘Ready4Trade Central Asia’, the International Trade Centre (ITC) is contributing to the overall sustainable and inclusive economic development of Central Asia by boosting intra-regional and international trade in the region. The e-commerce component supports 200 businesses in 5 countries: Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan. Participating companies receive a series of capacity building, advisory services & awareness raising activities to support them to trade internationally and intra-regionally through online channels.

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Our work directly contributes to SDGs 1, 4, 5, 8, 10, and 17