The Training Centre for Working Women, IXOQI, is a comprehensive training organization that seeks to improve the quality of life of women, especially in rural areas.

In the Kaqchiquel language it means Women. The basis of this project focuses on the fight against poverty in Guatemala through the empowerment of one of the most vulnerable sectors of society, such as women.

The goal is to be a reference in the improvement of the quality of life of women, that allows them to transcend to achieve inclusion, equity and respect for the human person.

They want to provide comprehensive technical, entrepreneurial and human training so that women, especially in rural areas, as agents of change, promote the sustainability of their family and community development through empowerment, leadership and productivity.

With the support of Novica, this business was able to open a store on the online marketplace.

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ITC project

Central America - Women and E-Commerce

The project, which is funded by the European Union (EU) and implemented by the International Trade Centre (ITC) in collaboration with the Secretariat for Central American Economic Integration (SIECA) and national implementing partners, supports 200 women-led businesses from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama to export their handicrafts through e-commerce channels. Alongside work to improve product quality and design, the women-led businesses are trained and prepared to list on international online marketplaces such as Etsy and eBay, develop and optimize their own websites, use different digital marketing channels to generate traffic and sales, receive online payments, prepare orders for shipment and provide quality customer service.