Lella Fatma El Beya

Lella Fatma El Beya mission is to improve the quality of olive oil by taking care of the olive tree, the picking technique, the grinding of the olive oil and it conservation, to help the consumer to know how to choose the best olive oil and to help the farmer produce the best olive.

Their vision is that olive oil becomes the principle oil for cooking health food, using it as a medicine and as a cosmetic product.

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ITC project

ecomConnect for We-Fi in Tunisia

This project, which is funded by the World Bank and provided by the Women Entrepreneurs Finance Initiative (We-Fi) E-commerce for Women Entrepreneurs in the Middle East and North Africa regions (MENA) initiative together with the ecomConnect team at ITC, helps women-led businesses in Tunisia to position their products online. The project aims to use e-commerce as a way to alleviate some of the constraints faced by women entrepreneurs in the MENA region.