With the support of the Women Entrepreneurs Finance Initiative (We-Fi) by the World Bank, ITC supported more than 150 women-led small businesses in the MENA region to access regional and international markets through e-commerce.
“Thanks to the E-commerce for Women-led Businesses project and ITC’s mentorship, we have been able to come up with new strategies to strengthen our online relationships with our customers. It is a continuous process that my team and I really enjoy working on.”
Maya Mukhi, project beneficiary and co-founder of Mukhi Sisters
ITC ecomConnect programme empowers micro, small and medium-sized businesses in developing and least developed countries to sell online through its personalized learning programme, technical assistance, digital tools and innovative solutions, together with local and international partners. It offers an online community for learning and networking.
The International Trade Centre (ITC) is the joint agency of the United Nations and the World Trade Organization fully dedicated to supporting the internationalization of micro, small and medium-sized enterprises. Its joint mandate combines expanding business opportunities for these companies while fostering sustainable and inclusive development.
International Trade Centre (ITC)
54-56 rue de Montbrillant
1202 Geneva
Switzerland
