Serafines is a well-known established Nicaraguan brand that blends both Latin American and
European catholic traditions. The twist is given by local artisans that manually carve the cedar
wood according to their artistic inspiration and then hand paint the figurines with original flowered pattern vivid colors.

Serafines stands out from the crowd because their religious wooden statues are handcrafted with
the same type of cedar wood with which the sacred place in Christianity where the Jerusalem
temple was built and completed.

With the support of Novica, this business was able to open a store on the online marketplace.

online stores

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ITC project

Central America - Women and E-Commerce

The project, which is funded by the European Union (EU) and implemented by the International Trade Centre (ITC) in collaboration with the Secretariat for Central American Economic Integration (SIECA) and national implementing partners, supports 200 women-led businesses from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama to export their handicrafts through e-commerce channels. Alongside work to improve product quality and design, the women-led businesses are trained and prepared to list on international online marketplaces such as Etsy and eBay, develop and optimize their own websites, use different digital marketing channels to generate traffic and sales, receive online payments, prepare orders for shipment and provide quality customer service.